Connect with Customers: Build Rapport and Relationships
General Management

Exceptional sales & customer service experiences begin with building genuine rapport. Growing that rapport into an authentic relationship will lead to customer satisfaction, expansion, and loyalty.
Go1 specially curated the courses in this playlist to offer a variety of perspectives on customer rapport & relationships. Among the topics & skills featured within are:
•Initiating and improving customer rapport
•Building rapport over the telephone
•Expressing empathy
•Following up after the sale
•Keys to customer retention
This playlist is curated for global audiences and features a wide range of courses from popular content providers based in many different countries. It is meant to serve as an initial introduction to a variety of learning experiences on this topic, not as a sequential pathway or prescribed curriculum.
This playlist is part of the 12 Months of Learning 2025 campaign.
Check the website for details and more playlists that are part of this global campaign.
14 Resources
1 Minute Building Rapport
1 mins
LearningPlanet
I Want to Deepen My Customer Relationships Without Being Annoying
3 mins
Pinktum
Improving Customer Rapport
15 mins
Talent Quest
Building Rapport and Expressing Empathy in Customer Service
10 mins
EasyLlama
How To Build Rapport
10 mins
Skillshub
How To Build Rapport Over The Telephone
10 mins
Skillshub
Building Rapport
10 mins
MaxMoLearning
Empathy: The key to strengthening customer relationships
20 mins
iseazy content
Customer Retention
7 mins
ej4
Building Relationships with a Customer
15 mins
Access Workplace Skills
Developing loyalty through customer relationships
15 mins
Cegos Training
Build For Change
12 mins
Blinkist
Post sales: ensuring customer satisfaction
9 mins
skilla
Building Rapport Bundle
98 mins
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