The Value of Insight to Prospects
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The Value of Insight to Prospects

Biz Library
Updated Feb 19, 2019
Welcome to ‘The Value of Insight to Prospects,’ a video lesson that explains why insight is important to customers and defines insight-based selling. This lesson is the third of five in the ‘Getting the Most from Insight-Based Selling’ video course, which is meant to help you understand and leverage insight-based selling to increase your competitiveness in sales conversations. By first describing issues with the “questioning to define needs” method of sales calls, viewers will realize the benefits of using insight to intrigue potential customers. 
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