Welcome to the ‘Leveraging Insight in Sales Calls’ video lesson mean to demonstrate how insight can be the hook for securing customers. This lesson is the fourth of five in the ‘Getting the Most from Insight-Based Selling’ video course, which is meant to help you understand and leverage insight-based selling to increase your competitiveness in sales conversations. Through a couple useful examples, this lesson will show two different methods for weaving insight into your sales calls. Then, viewers will be able to adapt and apply these strategies in a way that makes the most sense for their industry.
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