Marketing

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Jamie Mustful

Social media is a powerful tool. If used correctly, it can boost your career and be a positive way to interact with coworkers. On the other hand, it’s likely you’ve heard stories of people making comments, posts, or tweets that have landed them in hot water at work, or worse, fired. In this program, we'll walk you through etiquette tips, dealing with conflict, and much more to use have a healthy and productive online presence.

Did you know that social media screening is a common part of nearly every hiring process these days? Our online profiles are just as important as what's on our resume. Prospective employers often turn to social media to get a sense of what a candidate is like behind their on-paper qualifications. So when was the last time you considered what your social media presence says about you? In this course, we'll walk through some ideas for making your social media presence more attractive to potential employers.

Social media communication

Establishing Professional Visibility

Social Media Analysis

Online Presence Management

Building positive digital reputations

Social Media Advertising

Self-Introduction Techniques

Social Media for Employees: Getting a Job: Your Social Media Presence

We all keep one eye on the next step of the career ladder. Social media can be an excellent tool for climbing to the next rung. Different platforms offer different benefits. Here, we'll look at a few of them, so you understand how to use social media to achieve your own career goals and elevate your career. We'll discuss LinkedIn and how to maximize its benefits. We'll also go over Twitter and all that it has to offer for professionals

LinkedIn Usage

Effective Networking Techniques

LinkedIn B2B Marketing

Social Media for Employees: Using Social Media to Enhance Your Career

It's highly likely that you act differently at work than you would at home or out with a group of friends. On social media, though, those social lines can be blurred. Because of this, one might say that social media etiquette is just as important as our in-person behavior—as it might be seen by ALL our social groups, including people we work with. To make sure you've got the basics down, in this course, we'll dive into the top 10 tips for professional social media etiquette.

Networking Etiquette

Communication etiquette

Mastering Business Etiquette

Using Appropriate Email Etiquette

Professional Phone Etiquette

Virtual Meeting Etiquette

Social Media for Employees: Top 10 Social Media Etiquette Tips

You wouldn't run around on city streets, handing your phone number and email address to strangers, would you? Of course not! But when it comes to social media, if your privacy settings aren't set properly, strangers CAN access that information. Not only do social media privacy settings help to protect your data, but they also make sure you're in control of who sees what. When it comes to using social media at work, that protection is vital. In this program, we'll walk through privacy setting best practices for any social media platform you may use.

Safe use of personal devices

Handling Personal Information

Ensuring Data Security

Personal Information Management

Facebook Business Page Setup

Social Media for Employees: Social Media Privacy Settings

It's likely you've heard stories of people making comments, posts, or tweets that have landed them in hot water at work, or worse, fired. To prevent these types of situations, it's crucial that you understand your rights when you're online. In this course, we'll discuss those rights, including the first amendment, social media policies, and how you're protected under these items. We'll also talk about company policies, and what can and cannot be done, in terms of accessing and acting on what you post.

Content Creation

Social Media for Employees: What Are My Rights?

Conflict and disagreements can quickly spiral out of control on social media. When you can't see the other person's face or hear their voice, it's easier to have misunderstandings and for emotions to run high. If you're using social media professionally, it's important to be able to handle and defuse these situations quickly. Arguing publicly isn't a good look for anybody. In this program, we'll look at ways you can avoid and defuse online conflict.

Managing Customer/Supplier Conflicts

Managing Team Conflict

Conflict Resolution

Addressing Misunderstandings

Handling upset customers

Avoiding Physical Confrontation

Social Media for Employees: Navigating Conflict on Social Media

Social media is such a big part of many of our lives, so it's only natural that we spend at least a little bit of time scrolling while at work. Of course, there's a fine line between a casual bit of social media use and letting it get in the way of your job. So, how do you know where that line is? In this course, we'll answer that question. We'll talk about the benefits and disadvantages to using social media at work. We'll also discuss how to safely engage on social media for work purposes.

Connecting with coworkers

Social Media Listening

Fun at Work

Social Media for Employees: Using Social Media at Work

Social Media for Employees

Social media is pervasive and affects all of our lives. Though, it's generally been used in our personal lives, those boundaries are beginning to fade as more of the corporate life is accessable online. From recruiting, to hiring, to engaging with your employees, there is a lot for managers to know about social media. In this program, we'll discuss the basics that every manager should know.

Every organization needs to have a social media policy in place. It's an essential part of doing business today. If you don't have one, or if yours might need a revision, that's what this course is designed for. We'll discuss how to create a digital code of conduct for your employees that covers individual use and organizational use.

Media Management

Developing Digital Communication Strategy

Online Channel Management

Social Media for Managers: Crafting a Social Media Policy

Recruiting top talent on social media has never been easier. Companies can find and attract ideal candidates passively, reducing hiring costs and making life easier for their HR teams. Today, we'll look at exactly how to recruit online and which platforms are the best places to start. We'll talk about ways to build company culture content to show how great your organization is to work for, which helps attract top talent.

Talent Management

Employer Branding

Talent engagement

Social Media for Managers: Using Social Media for Talent Recruitment

Social media accounts can tell a prospective employer a lot about a person, but it's important to know the legal implications before you dive in. There are certain things you can and cannot do when using social media throughout the hiring process. On top of that, there are also certain best practices that can help to make sure the process goes smoothly for both your organization and the prospective employee. We'll discuss both here.

Social Media for Managers: Using Social Media for Hiring

Social media is pervasive and affects all of our lives. Inevitably, there will be some overlap between your own and your employees' social media, even if it's not directly related to your job. To avoid any missteps in this potential gray area, we'll look at some best practices for engaging with employees online by addressing some common questions.

Employee management

Managing Remote Employees

Engaging Employees in Learning

Employee engagement

Social Media for Managers: Engaging With Employees on Social Media

Research shows that social media users, accustomed to branded messages, are much more likely to trust people they see as peers: real individuals with faces for profile pictures, instead of logos. That's why encouraging employees to post about your organization on social media can be really helpful for marketing purposes, even more so than posting from company accounts. In this course, we'll look at some ways you can get team members on board, including what kind of content they should be posting.

Social Media for Managers: Getting Employees Involved in Social Media Marketing

Social Media for Managers

ej4  

Unless you're completely "off the grid," you're interacting with digital marketing all day, every day. From your smartphone, nudging you with text alerts, to your laptop and its email greetings, to the tablet's app notifications, there is continual outreach from the business world to you, as the consumer. You can sign up, save, engage, and "like," all with an easy "click" or "tap." So how are YOU reaching out to YOUR customer? What prompts, nudges, and invites should you have out there? And where? "Follow" us through this series, and we'll help you figure that out! We'll start with a general scroll-through and then go through each component...click, click, click!

Digital Advertising

Marketing Channels

Cloud-based marketing

Implement Inbound Marketing

Multiscreen Marketing

Customer Engagement

Mobile Advertising

Digital Marketing: 01. What is Digital Marketing?

How do you optimize on a search engine? What is pay-per-click? Why would you share content for free? There are many new questions with digital marketing, and it can seem overwhelming at first. Never fear, ej4 is here! In this program, we'll list and explain the main aspects of marketing digitally. Then, in the following programs, we'll break those down individually, helping you choose the best tools for your company.

Paid Search Advertising

Digital communication methods

Designing for multiple devices

Visibility optimization

Digital Marketing: 02. Types of Digital Marketing

Warning: Content is fire, and social media is gasoline, according to digital marketing guru, Jay Baer. It's true that when used well, social media can cause your product to explode (in a good way!). But how do you ignite and fuel your social media presence? We'll explain here, as we go through best practices and approach.

Digital Marketing: 03. Social Media

Where do you rank? When someone searches those precious keywords, does your company show up? Or are you three pages back, twiddling your digital thumbs? This is what search engine optimization (SEO) addresses, and we're here to help you get up to speed. We'll go through the key(word) aspects of SEO, so you'll know best how to hit that coveted first page!

Optimizing Search Engine Results

SEM operation

Effective keyword usage

Voice search optimization

Conducting Keyword Research

Digital Marketing: 04. SEO

Author Andrew Davis says, "Content builds relationships. Relationships are built on trust. Trust drives revenue." When you provide valuable information, the prospect remembers, and begins to trust you. This dynamic makes content marketing an invaluable tool. Here, we explore the key aspects of it, how to get started, and how to get specific to your target market.

Engaging readers

Prospect Engagement

Building Customer Loyalty

Building Customer Connection

Digital Marketing: 05. Content Marketing

ccording to the Direct Marketing Association, for every $1 spent on email, the average return on investment (ROI) is $40. Not too shabby! If you want to increase revenue, or even just reach out personally to your customer, you'll want to check out this course. We go through the uses and advantages of this very effective (and oftentimes, lucrative!) marketing tool.

Campaign Optimization

Email Tracking

ROI Analysis

Email campaign creation

Maximizing Training ROI

Digital Marketing: 06. Email Marketing

What's the deal with pay-per-click marketing? When is it wise to PPC? In this course, we'll go through the process, how it works, and when it would behoove you to join in.

PPC Advertising

Online advertising targeting

Digital Marketing: 07. Pay-per-click

There's no avoiding the digital movement. It's everywhere, with everyone, including your customer. If you have a business, online or not, you'll want to get familiar (maybe even friendly) with these five terms.

Digital Footprint Monitoring

Digital Marketing: 08. Five Things Everyone Needs to Know

"If you build it, they will come." If your website was in the 1989 movie, Field of Dreams, you'd have customers coming out of the cornfields to read your content and buy your product. Alas, that is not the case. You need to build a good website, but you also need to direct the traffic to it. Here, we'll go through best practices to get that virtual doorbell ringing.

Drive Traffic

Link Building

Digital Marketing: 09. Driving Traffic to Your Website

In this series of programs, we'll take an in-depth look at what Brand Management is all about. Creating a brand helps you build long-term, sustainable growth. It's an ongoing process that should always be the core focus of your business, regardless of your size. A powerful brand can support any business through any environmental factor that comes along, so if your company struggles with branding, these courses will help guide you. In this program, we'll discuss building a brand, including how to define what your brand is, how that will impact your current customers, brand standards, and more.

Brand Management

Developing Personal Branding

Developing Iconic Strategies

Business Model Development

Campaign Management

Product Management

Brand Management: 01. Building Your Brand

You've come up with a brand that you're passionate about. You've got brand standards in place and your messaging is ready. Now what do you do? If you want your brand to stand out, you have to promote it and you need to distinguish your brand from its competitors. In this program, we'll go over how to get your business noticed. We'll cover how to be seen, becoming your brand's authority, networking, using social media, and interacting with customers.

Promotional Strategy Planning

Brand Management: 02. Promoting Your Brand

Rebranding a company can have its perks. You might dread this task, or think it's bad for your company, but sometimes it's new, fun, and exciting. If you've ever rebranded before, you quickly realize those "fun" parts: choosing colors, logos, and fonts. However, those are just "parts." In order to rebrand a company, you have to have a strong understanding of the process and you have to do it the right way. That's what this program is for. We'll define rebranding, what it means, what it takes, and what the impact will be on your company.

Logo Design

Implementing Retargeting Strategies

Brand Management: 03. Rebranding

If you're struggling on where to start when it comes to building your brand or managing your brand, you need to start with creating a brand statement. A brand statement combines all your thoughts about your business mission, values, promise, and character into a concise statement. A brand statement defines what you do, how you are different from your competition, and what you want to deliver to your customers. Let's go over how to create a brand statement for your company, discuss how to test it, gain feedback, and apply that feedback.

Value Proposition Creation

Content Strategy Development

Brand Management: 04. Brand Statement

Marketing

Curated By Go1

Generate Business: Getting Started with Digital Marketing

Curated by Content Partners

Social Media for Employees

Social Media for Managers

Digital Marketing

Brand Management

Marketing Strategy

Marketing Essentials

Social Media