Digital Marketing

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Content Curation Team

Social Media Marketing is a powerful and proven method for a business to reach customers and prospects using social media apps and platforms as a marketing tool. Consumers can discover, follow, learn about and shop from brands that utilize social media. Effectively undertaken, social media marketing results in improved brand awareness, increased sales, and building communities of loyal followers and advocates who share, review, influence, and engage with content.This playlist is curated for Global audiences. It highlights a diversity of courses from Content Partners which will provide learners with a valuable introduction to the topic of social media marketing, and offer guidance on social selling, and proven strategies to employ using the platforms available. It is meant to serve as an initial introduction to a variety of learning experiences on this topic, not as a prescribed curriculum.Level = Beginner / All.Curious to learn more? Explore this related playlist:<ul><li>Generate Business: Getting Started with Digital Marketing</li></ul>

ej4  

Warning: Content is fire, and social media is gasoline, according to digital marketing guru, Jay Baer. It's true that when used well, social media can cause your product to explode (in a good way!). But how do you ignite and fuel your social media presence? We'll explain here, as we go through best practices and approach.

Social Media Advertising

Social Media Analysis

Digital Advertising

Social media communication

Marketing Channels

Implement Inbound Marketing

Cloud-based marketing

Digital Marketing: 03. Social Media

Courteney Clark

This module will benefit anyone who wants to learn more about LinkedIn and how to use this for sales. This module is CPD accredited, you will receive 1 CPD point on completion.

LinkedIn Usage

LinkedIn B2B Marketing

Creating a compelling profile

Understand CPD Units

This module shows you how to use LinkedIn for selling and demonstrates ways you can improve your presence on LinkedIn.

Using LinkedIn for Social Selling

Skillshub Ltd

The world of social selling is expanding, how can you take advantage of this as a sales professional? The Skillshub Social Selling course looks at what exactly is social selling and how can you build quality networks. Once the course is complete you will be able to develop content for your target market and be able to assist when the enquiries start coming your way.  The Skillshub Rapid Recall Microlearning Series is made up of a Video, Action Planning, Cheat Sheet, Coaching Blueprint and Session Notes to allow you to take action back in the workplace. The session also requires you to pass a quick-fire quiz with a maximum of three multiple choice questions.

Sales Skills

Understanding Sales Process

Adapting to virtual sales

Improving social skills

Developing a sales mindset

Sales interaction improvement

Modifying prospect interactions

Social Selling

Minds &amp; More and Coorpacademy

What is social selling?
    A chapter from the course : Social Selling
    With the development of the internet and hyperconnectivity, we no longer buy in the same way. We study, we compare, we look for other people’s opinions… before forming our own. To win us over, sellers therefore have to adopt a strategy in line with our behaviours, and go and look for us where we are to be found: on social networks. One technique is vital for this purpose: Social Selling. In this course, you will discover good practices for improving your digital brand image… and reaching your target!

Consultative Selling

What is social selling?

30 minutes per day to boost your sales
    A chapter from the course : Social Selling
    With the development of the internet and hyperconnectivity, we no longer buy in the same way. We study, we compare, we look for other people’s opinions… before forming our own. To win us over, sellers therefore have to adopt a strategy in line with our behaviours, and go and look for us where we are to be found: on social networks. One technique is vital for this purpose: Social Selling. In this course, you will discover good practices for improving your digital brand image… and reaching your target!

Optimize Online Sales

Sales conversion optimization

Effective Sales Communication

30 minutes per day to boost your sales

Expert Academy

There isn’t such a thing as having a general ‘marketing plan’ - it’s a lot more complicated than that. You will need to constantly change your modes and strategies depending on the format in which your product is being marketed. Social media is a perfect example of this and requires a whole new breadth of knowledge that other marketing formats simply cannot teach. Because of this, not many people know how to use social media for marketing correctly and resort to guesswork as means to propel their success, when in reality, they are falling way short of their true potential.With this course, understanding social media marketing has never been easier. By utilising all the tips, tricks, do’s and don’t’s of the trade, you will know exactly how to navigate these waters and dominate social media with ease.The course begins with a brief introduction of all the main social media platforms, as well as their respective roles. Using social media for marketing isn’t a one-size fits all principle, so you need to know where when to use which platform, and how. This leads nicely into the second section of the course, where you will learn the common rules for each major social media platform, examples including Pinterest, Facebook, Twitter and YouTube. These rules of engagement for social media will make your marketing strategy diverse, flexible and easily adaptable to change.By teaching you some general golden rules of social media, you will learn how to optimise for success and benefit your business in a healthy and organic way. This transitions into the course’s conclusion, where you will learn some final steps on how to dominate social media. This course shows exactly how to apply all these principles to your marketing strategy, so you can witness organic growth, putting you in touch with the right type of customer. Enrol today to grow your social media audience and experience all the benefits that follow.Who Is The Course For?<ul><li>Professionals and entrepreneurs who want to know how to use social media for marketing</li><li>Professionals and entrepreneurs who want to bolster their existing marketing campaigns in order to boost their client base</li><li>Business owners and professionals looking to yield profitable growth by dominating social media</li><li>Anyone wanting to learn the golden rules of social media to avoid common mistakes that have tripped up others</li><li>Any professionals wanting to brush up on their marketing campaign with extra tips and insider knowledge they might not have otherwise known about</li></ul>

Implement growth hacking

Online Channel Management

The Golden Rules Of Social Media To Grow Your Brand Value

How To Use Social Media For Marketing Growth

Do you understand sales methodology but have not yet mastered social selling? Do you feel as if you’re not getting the crucial results from social media that lead to sales conversations? Are you ready to learn how to use social media to develop business leads into sales conversations? Then this Social Selling course is for you. In an online world, you must master the art of social selling if you want to influence online and generate more sales. This course covers the power of social selling, including the importance of integrating social into your current sales process so that you can use it alongside the phone, email and face-to-face meetings. This practical programme introduces you to modern relationship-building techniques which have the aim of leading to sales. We’ll equip you with the knowledge, tools and techniques to generate excellent results by leveraging social media to connect, engage, educate, and develop sales opportunities.This course has been specifically designed to explore sales expert Janice B Gordon's robust 'Scale Your Sales' framework entitled '7 Essential Strategies to Social Selling Your Way to Success'. The intention is to supercharge your social engagement, offer relevant value and open targeted sales conversations. Who Is This Course For?While it can benefit sales professionals at all levels, it especially suits: business owners, founders, sales professionals, sales leaders, entrepreneurs and career builders.

Sales Scripting

Sales presentation development

The Modern Way To Engage And Nurture Potential And Existing Customers			

Generate More Sales Leads With Social Selling

Charlotte Travers

Struggling to succeed on social media?

We are here to help in this handy pre-recorded training session where we will share our top tips and easy wins for you to start implementing straight away. You will come away with helping insights when it comes to Strategy, Social, SEO and Search, all with the aim to build on your current social media responsibility.

This session is ideal for anyone tasked with looking after the social media for their company, as well those who know the basics, but need to sharpen up their knowledge and gain new ideas in order to start seeing better results.

SEM operation

Social Media Listening

The 4 Key S's To Social Media Success

Adrian Hill

Having prepared yourself for effective sales activity, it’s time to get yourself out there. And that means, marketing your brand. These days, one of the most effective spaces to market yourself professionally is on social media and - LinkedIn remains the place to be. This course will walk you through kickstarting your profile and give you some pointers on how to get the most out of your efforts.

Establishing Professional Visibility

Developing Personal Branding

Self-Promotion

Promoting Your Brand on LinkedIn

Build a social media strategy that boosts brand recognition, improves customer loyalty, reduces marketing costs, and gives you a more competitive edge.

Developing Digital Communication Strategy

Promotional Strategy Planning

Learn the basics in building a social media strategy that boosts brand recognition and gives you a competitive edge.

Creating a Social Media Strategy

Seven Dimensions

Chef Siu

Professional Social Media is an engaging course featuring the team at Cutting Edge. Social media at work is a double-edged sword – it has benefits and disadvantages. It can provide unique opportunities for sharing information and building networks when used professionally. If used inappropriately, it can impact negatively on individuals or the whole company.Social media can be used to improve communication within the company, promote the company brand, recruit staff, develop new business opportunities and provide better customer service. However, it's important to use social media wisely – and to keep personal use out of the workplace or to a minimum during work hours. This course helps promote constructive rules for professional social media. <h3>Learning Objectives</h3>Ensure you and your team always create professional social media <ul><li>Don't just complain about social media INSTEAD: Discuss impact on workplace </li><li>Don't make rules no one respects INSTEAD: Agree what's best for business </li><li>Don't waste work time on personal media INSTEAD: Focus on professional social media </li><li>Don't exploit private knowledge of others INSTEAD: Respect privacy and agree what's public </li></ul><h3> Comedy makes learning fun</h3>This interactive course is part of the popular Cutting Edge Communication Comedy Series created by Psychologist Eve Ash and comedienne Erin Brown starring Emmy-award winning Kim Estes. This powerful training series follows several characters as they battle challenges, negotiate conflicts and learn from mistakes about professionalism, leadership, communication and safety. This Australian produced series was filmed on location in Los Angeles.

Professional Communication

Image Building

Networking Etiquette

Proper Chat Etiquette

Effective Networking Techniques

Professional Social Media - Interactive

Learning Planet

This video help explain some of the key ways to provide excellent service while interacting on social media platforms - particularly Facebook.

Creating engaging videos

Customer Engagement

Effective video communication

Facebook Ecosystem Advertising

Award Winning Social Media Interactions

Social Media Marketing: Making Social Media Work For You

Know How Do

Make strides in your career by learning how to start marketing your business, getting a job in communications, becoming an influencer and growing your brand online, or by offering marketing strategies to clients as a social media manager with the skills taught in the CPD Certified Social Media Collection.This bundle includes four internationally accredited online courses: Instagram for Business, Facebook Marketing Essentials, Become an SEO Expert, and Social Media Manager.The courses in this collection are taught by marketing strategist and online marketing educator Latasha James, who has worked in-house for nonprofit organizations, tech startups, and multiple Fortune 500 companies and helped them gain massive success.Her courses focus on helping the new or aspiring freelancer thrive in their career and can teach you anything from how to engage users on Instagram or the essentials of launching a Facebook business page, to how to build a career as a social media manager.The bundle includes an additional course on SEO taught by digital marketing expert Diego Davila who can help you skyrocket your online presence and attract customers worldwide using SEO.Business owners, influencers, marketing managers, and those aspiring for a career as a social media manager can benefit from the social media and advertising skills taught in these courses; sign up to the Social Media Collection today.

KnowHowDo

Are you invisible online?

Are your competitors higher up on Google than you?

Whether you wish to become an SEO expert earning $75-$200 an hour or you want to avoid having to spend all that money on expert SEO services, this course can help.

This video course is taught by digital marketing expert Diego Davila, who has already helped more than 400,000 people and businesses in this exclusive online course. He'll show you how to use SEO to skyrocket your online presence and attract customers worldwide.

Visibility optimization

Optimizing Search Engine Results

Learn how you can reap the long-term benefits of increased traffic to your website using SEO to attract customers.

Become An SEO Expert

With 500 million daily users, Instagram is an essential marketing tool that is a goldmine of new customers. Learn how to take full advantage of Instagram’s potential to exponentially grow the reach and profits of your business. Social media expert Latasha James, who has helped many clients double their incomes, will teach you how to successfully run an Instagram business account to quickly and effectively boost your brand online. You’ll learn how to gain followers on Instagram and build a successful content strategy, techniques to engage your audience, and how to use Instagram ads to maximize your business goals in this video course.

Instagram content creation

CPD Certied and ICOES Accredited Instagram for Business

Follow the steps in this Facebook Marketing Essentials video course to get the maximum results from the largest social media platform in the world. This course has been created by social media manager Latasha James, who has worked with Fortune 500 companies and startups. She loves helping businesses to double their income. This Facebook marketing course is all you need to put your company in front of customers looking for exactly what you have to offer.

Facebook Business Page Setup

Campaign Management

CPD accredited Facebook Marketing Essentials

Using social media to market your business is not an option, it is vital. Facebook has more than two billion active users a month. LinkedIn has hundreds of millions of monthly users. Imagine how much extra business you can attract if you use these websites to your advantage.

Online Presence Management

CPD accredited Social Media Manager

Social Media Collection

Digital Marketing

Curated By Go1

Social Media Marketing: Making Social Media Work For You

Curated by Content Partners

Social Media Collection