Creativity – Leverage the Power of Groups

Course Overview

Brainstorming is one way to leverage the power of groups. Too often, good ideas are checked by negativity, endless debate and snap judgments. Peter Quarry and Eve Ash endorse suspension of judgment, letting ideas flow, building on suggestions and having fun during the process.

When brainstorming begins, it can be stultified by needless criticism and debate. Peter Quarry encourages continuous idea building, refinement and fun.

Learning Objectives

Group collaboration (brainstorming) is enhanced by:

• Not criticizing or debating
• Suspending judgment
• Building on people’s ideas

Interviewer: Eve Ash

Interviewee: Peter Quarry