Welcome to the "Using Surveys to Get Feedback" video series! In order to assess and improve performance, you need information and data, and lots of it. One way to collect this is through surveys. Whether you are polling customers or employees, you need to make sure the results are valid, and this takes planning, preparation, and some basic knowledge of survey method. Using the right type of response and a valid scale are essential to gathering valid data. This video lesson will discuss response types, scales, and other survey method tips.
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