Welcome to the "Using Surveys to Get Feedback" video series! In order to assess and improve performance, you need information and data, and lots of it. One way to collect this is through surveys. Whether you are polling customers or employees, you need to make sure the results are valid, and this takes planning, preparation, and some basic knowledge of survey method. This video lesson introduces the survey process, and proposes key questions you need to answer about your goals and methods as you plan your survey.
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