Sales Effectiveness

Sales Effectiveness

Build an effective sales process be able to measure it.

Talent Quest
Updated Jul 07, 2020

Sales effectiveness is the process of identifying and utilizing the right sales activities to generate the best sales outcomes. Your definition of a successful sale will depend upon your product, service, corporate goals, and objectives. Companies measure their effectiveness in a variety of ways: increased profit, new product sales, or shortened sales cycle. Successful sales organizations share a commitment to defining, measuring, and optimizing all of the components of their sales process in order to consistently achieve strategic goals.


0.25 hours, Continuing Education Units (CEU) from the Society for Human Resource Management (SHRM)

0.25 hours, Continuing Education Units (CEU) from the HR Certificate Institute (HRCI)