The Most Important Growth Metric

The Most Important Growth Metric

Better track the progress of sales and marketing teams by learning to use the Qualified Lead Velocity Rate metric

Updated Aug 28, 2017

As an executive it’s important to measure progress and results. You need to know how your sales and marketing efforts are working at all times. While there are a number of ways to measure sales progress, and even understanding your marketing, if you are only going to use one metric, it might as well be the Qualified Lead Velocity Rate.