LinkedIn Marketing & Advertising Strategies

This Linkedin training course can be delivered to staff at your office or as a  one-to-one personalised coaching session wherever you are based in Ireland.

Topics:

• Review the key areas of Linkedin
• What Linkedin is...and what it isn’t
• A marketing framework for Linkedin
• Optimising your personal and company brand – how to set up your profile correctly
• Should you have a small or large network and how can you increase your network size
• How to increase awareness of your brand & website traffic

- Via your status updates

- Link your blog to expose connections to your posts

- Add Linkedin Share button to your website

• How To Generate Leads

- Real World networking principles

- Linkedin Groups

- Direct Ads

- Using Advanced search to identify prospects

• Summary

- Summary of the key marketing pitfalls

- Summary of the key marketing opportunities

Outcomes

Following the course you will understand how companies are using Linkedin as a lead generation and marketing tool on the one side, and as an advertising platform on another side.