Leveraging Paid Traffic to Increase Sales

Paid traffic is the perfect way to drive whatever number of eyeballs you need. The goal is to cover your investment and then scale the campaigns from there, making your marketing 100% free.

The beautiful thing with paid traffic is it’s very similar to a faucet. It can be turned up and down as needed. So if you have seasonality in your business, you can adjust the “flow” of new business and new leads coming your way, as needed.

It’s also highly controllable and highly trackable. There is a running joke about marketing -- 50% of your marketing efforts are working and 50% aren't and, if you could only solve which half was working, you would be rich. This concern is banished with paid traffic.

With this method, you can drive targeted eyeballs to a targeted landing page, and the proper tracking metrics will allow you to quickly quantify your results.