Geo-Targeting In Advertising & Marketing

The ability to be in the right place at the right time with the right message is the holy grail for every marketer.

The better the understanding of an individual’s behaviour and their interests, the more relevant and helpful the recommendations and offers that reach them will be.

But consider the even bigger impact that can be made through combining this information with context around a customer’s location. With geotargeting tactics, marketers have a huge opportunity to connect with customers on a deeper level, and ultimately deliver a more tailored experience that makes the shopper’s life easier and encourages a purchase. Let's look at how brands can be on the front-foot and use geolocation to achieve better interactions with customers.