Businesses all over the world employ content marketing strategies to build better relationships with their customers and establish themselves as experts in their industry. This course gives you an overview of content marketing and how you can use it in your business. You will learn about the different types of content marketing and discover how to develop and deploy your own content marketing strategies.
Content marketing is used by brands and businesses all over the world, from global brands like Red Bull to your local Hairdresser. It can be argued that all marketing these days is considered some form of content marketing.
This course will give you an overview of what content marketing is, types of content marketing, the history of content marketing, techniques for developing content and ways to promote it.