Welcome to the "Fundamentals of Customer Service" version of the "Performance Excellence" video series. This is the eighth video lesson in a series of eleven, and it discusses how your service personnel can't be your least valued, lowest importance, lowest status, least trained, lowest-paid people because they are making the most contact with your customers. You have to be continually creating and reinforcing a reputation in your community and in the industry, while, internally, you should be a great department and ensure everyone in your organization -- and within your extended enterprise of vendors and partners -- knows that you deliver great service. This series will help you provide the best service possible, whether you are a supplier or a customer.
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