Creating Interest With Features & Benefits
Interactive

Creating Interest With Features & Benefits

Learn about the difference between features and benefits and how to use both in the sales process

Skills Hub
Updated Feb 14, 2019

 Do you understand the difference between features and benefits? Features play a role in the sales process, but benefits produce sales. In this session, we delve into the differences between features and benefits and look at exactly how the strategic use of both helps you position your product as the best solution for your customers. 

This lesson forms part of the Retail Sales Academy course.

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