Marketing is one of the most fundamental and important skills in business. This course introduces the foundational principles of marketing, from how to conduct marketing research to teaching you how to build an integrated marketing plan. You will also learn about the four P's of marketing and how you can optimise them for your business.
Setting up an integrated marketing plan is essential for any business. In this course, we will pay a significant attention to the four Ps of Marketing: Price, Place, Product, and Promotion. Our goal would be to learn how to optimize each 'P' with respect to the firm's competitive and marketing strategy.