Brand Marketing is a course designed to explain how a brand is a promise wrapped up in an experience. Sadhana Smiles explains to psychologist Eve Ash about how brand marketing reflects product and service image. With so many brands competing for our attention, businesses need to understand the importance of “cutting through”, creating an experience through knowing and researching what your clients are seeking, measuring the success of your business baseline, processes and training, determining what needs to be changed and how to make the entire arc engaging for all.
Once this course is completed, you will have learned about brand marketing and how to identify the brand message. You will be inspired to create, measure and grow the brand experience.