Maria Deveson-Crabbe, former CEO of Marie Stopes International (MSI) Australia, explains how her organization successfully managed and harmonized the difference between brand and reputation.
In the early 1900s, Marie Stopes established a family planning clinic in the UK which today is a global entity seeing more than 6 million clients a year. In this program, Maria Deveson-Crabbe discusses with Eve Ash how her organization built trust through its brand and reputation, knowing that brand and reputation are different. She talks of the importance of brand perception, research and having a crisis management approach when the brand experiences problems.
This program provides case studies, experience and strategies related to building a brand, enhancing a reputation and learning about the power of stakeholder research. A powerful course for anyone wanting to build the skills and knowledge related to marketing and brand.
Key Learning Points
• Brand or reputation
• Brand case study
• Perception of brand
• Marketing your brand
• Damage control
• Consistent strong brand experience
Executives, Managers and Business Owners
This program is one of the Insights and Strategies Series, featuring psychologist Eve Ash interviewing a range of experts and business leaders who share their experiences and practical strategies for achieving best practice.