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ENGAGE Report 2024

Uncover trends and global challenges in this comprehensive report, backed by data from 260 L&D decision-makers in the US, UK, and Australia.

From adapting to AI and shifting goals, to changing budgets and incorporating new learning preferences, L&D teams have to maintain agility and resilience more than ever before.  

What you’ll find in the report:

  • The state of L&D budgets and their spending power 
  • L&D leaders’ top goals and aspirations for employees 
  • The rise of AI in L&D and potential use cases  
  • The most in-demand leadership, business, and technology skills  
  • L&D teams’ preferred content lengths, formats, and languages  

AI is on the rise

40% of global L&D teams are focused on harnessing the power of generative AI—a number we’d expect to rise over the coming years as AI technology develops and evolves. 

Specifically, teams want to use AI to enable continuous learning and development, improve their talent acquisition and employee experience processes, and collaborate with internal teams.  

The most in-demand skills

Upskilling is a goal for 55% of L&D teams, and with good reason. Futureproofing your employees’ skillsets is vital in the face of constant change. But there are right and wrong ways to upskill. So, to help benchmark your efforts, which skills are specifically in-demand?

Attracting and retaining top talent and engaging workers proved to be the most in-demand leadership skills, while HR and interpersonal skills lead for business skills. And IT and AI skills are at the top of the list when it comes to technology.

For a more detailed breakdown of how your organization stacks up against others in your industry, download the full report!

Certifications leading the way

Certifications remain a vital component of many L&D programs, with more than 80% of teams globally reporting that certifications are important to their learning investment.

Almost no other skills or content types attained this level of cross-industry consensus, sending a clear message to L&D leaders: certifications continue to be an indispensable building block for L&D teams, at the very core of what they deliver.

Uncover answers to your biggest questions

  • What business, leadership, and technology skills are most in-demand right now
  • How L&D teams are utilizing generative AI to upskill, boost engagement, and retain employees
  • The global state of L&D goals, ambitions, budgets, and learning preferences

Arnauld Mitre

Go1’s Chief Content Officer

“We’re in an era where companies and humans must quickly pivot to stay ahead. The ENGAGE report sheds light on the most important goals, skills, certifications, and formats needed for aligning resources and strategies to the demands of 2024 and beyond.

Deep dive into industry trends to keep your L&D strategy aligned for the future