Sentinel | 9 have partnered with GO1 to offer 75 modules from their industry-leading Master of Applied Business course. This course is usually offered via Higher Education partners, where it also comes with a Master’s Degree upon completion. However, for the purposes of the GO1 partnership, Sentinel | 9 have broken down their Masters into 75 unaccredited modules used for professional development and/or internal corporate training .

Sentinel | 9 resources are a perfect fit for leaders within a business to sharpen up their business skills and learn about new best practices in the business world. Sentinel | 9 modules are all developed with consultation from industry experts, professorial, doctoral, and postdoctoral in-house team of academics, so learning is of highest quality.

Through our partnership with Sentinel | 9, GO1 Premium customers will now have access to high-quality, practical, on-demand resources across all aspects of business, including: business strategy, business law, finance, marketing strategy, economics, organisation behaviour, leadership, human resources, accounting and more. 

Course OverviewThis is an overview of the entire subject, spanning 5 lectures/modules. Each module will relate to varying components of the whole subject overview.This unit focuses on strategy and the study of strategic management theory in managing a company for the achievement of long term company objectives, competitive advantage and business profitability. This unit is designed to introduce you to
the processes of strategic analysis, strategy development, implementation and evaluation and to introduce you to the
foundations of strategic thinking and game theory. This course will develop your understanding of the importance of
developing sustainable competitive advantage in an increasingly dynamic, global and interconnected world. This unit aims
to develop your mastery of strategic thinking through understanding how to manage organisations for long-term success
by creating the value proposition, building competitive advantage and delivering outstanding results for all stakeholders.
This unit is essential for future business executives and business leaders, as it helps to realise the crucial importance of
setting a vision, mission and goals of the organisation, aligning these with strategic objectives and tactics necessary
strategies to attain benefit of all stakeholders. Learning ObjectivesThis course will allow you to comprehensively understand:<ul><li>What is Strategy?</li><li>Strategy Definition</li><li>Mintzberg Strategy Definitions</li><li>What is Strategy &amp; Identifying a Company's Strategy</li><li>Identifying a Company's Strategy</li><li>Strategy &amp; the Quest for Competitive Advantage</li><li>Strategy and the Firm's Business Model</li><li>Why Crafting &amp; Executing Strategy Are Important Tasks</li><li>The Ideology of Strategy</li><li>The 3c Model and the Triple Bottom Line</li><li>Hierarchy of Strategy</li><li>Management by Objectives (MOB)</li><li>Mintzberg (Strategy &amp; Structure)</li></ul>

Applied Business Strategy for Managers - Lecture 1 - What is Strategy?

Course OverviewThis is an overview of the entire subject, spanning 5 lectures/modules. Each module will relate to varying components of the whole subject overview.This unit focuses on strategy and the study of strategic management theory in managing a company for the achievement of long term company objectives, competitive advantage and business profitability. This unit is designed to introduce you to
the processes of strategic analysis, strategy development, implementation and evaluation and to introduce you to the
foundations of strategic thinking and game theory. This course will develop your understanding of the importance of
developing sustainable competitive advantage in an increasingly dynamic, global and interconnected world. This unit aims
to develop your mastery of strategic thinking through understanding how to manage organisations for long-term success
by creating the value proposition, building competitive advantage and delivering outstanding results for all stakeholders.
This unit is essential for future business executives and business leaders, as it helps to realise the crucial importance of
setting a vision, mission and goals of the organisation, aligning these with strategic objectives and tactics necessary
strategies to attain benefit of all stakeholders. Learning ObjectivesThis course will allow you to comprehensively understand:<ul><li>Strategic Management Approaches</li><li>Prescriptive Strategy</li><li>Emergent Strategy</li><li>Strategic Thinking</li><li>Design Led Thinking</li><li>Game Theory</li><li>Decision Making Models</li><li>Models of Decision Making</li><li>Strategic Frameworks &amp; Models</li><li>Perspectives on Strategic Directions &amp; the Market Based View (MBV)</li><li>VRIO Resource Based Framework &amp; Knowledge Based View</li><li>Relational and Transient Based Views</li><li>Dominant Themes - Corporate Social Responsibility (CSR)</li><li>Dominant Themes - Digital Distribution</li><li>Corporate Governance &amp;Ethical Leadership</li><li>Strategic Management Approaches Summary</li></ul>

Applied Business Strategy for Managers - Lecture 2 - Strategic Management Approaches

Course OverviewThis is an overview of the entire subject, spanning 5 lectures/modules. Each module will relate to varying components of the whole subject overview.In this course you will learn key marketing concepts including the principles of marketing, the marketing planning process and marketing environmental analysis. In this subject you will learn how to analyse the marketing environment by using tools such as PESTLE, Five-Forces, SWOT Analysis, Porter’s Value Chain and Marketing Plan Templates. You will examine current marketing practice in a diverse range of marketing contexts and you will be introduced to the marketing functions required to establish competitive positioning and manage marketing decisions in the firm. This unit will provide you with the skills to evaluate effectively, manage and design the marketing function and to contribute to a firm’s future marketing direction through applying modern marketing thought. Learning ObjectivesThis course will allow you to comprehensively understand:<ul><li>Marketing and the Firm</li><li>Marketing Orientation and Context</li><li>Marketing Definition</li><li>The Marketing Exchange</li><li>Marketing Interactions</li><li>Competitive Advantage</li><li>BCG'S Advantage Matrix Model</li></ul>

Applied Marketing for Managers - Lecture 1 - Marketing and the Firm

Course OverviewThis is an overview of the entire subject, spanning 5 lectures/modules. Each module will relate to varying components of the whole subject overview.This unit introduces students to the fundamentals of corporate finance viewed from the perspective of the business manager. It aims at imparting students with a managerial and analytical level understanding on topics such as time value of money, present value, future value, discounted cash flow, annuities, efficient market hypothesis, capital asset pricing model, portfolio theory, stock, options, future and derivative contracts, capital structure, weighted average costs of capital, capital budgeting techniques, and financial ratio analysis. This subject also covers company enterprise valuation method, stock valuation, fundamental and technical analysis, option valuation and pricing- numerical and Black-Scholes, financial forecasting, co-integration, random walk, seasonality, smoothing and errors. This subject concludes with the introduction survey and research method. Learning ObjectivesThis course will allow you to comprehensively understand:<ul><li>Finance and Free Market Economies</li><li>Principles of Finance - Theory</li><li>Multiple Compounding Periods</li><li>Discounted Cash Flow (DCF)</li><li>Interest Rates, Bonds and Annuities</li><li>Bonds</li><li>Bond Duration</li><li>Capital Market Theory-Risks and Return: Efficient Market Hypothesis</li><li>Security Market Line – Risk and Return</li><li>Securities Market Line</li><li>Capital Asset Pricing Model</li><li>Portfolio Theory</li></ul>

Finance for Managers - Lecture 1 - Finance and Free Market Economies / Portfolio

Course OverviewThis is an overview of the entire subject, spanning 5 lectures/modules. Each module will relate to varying components of the whole subject overview.This subject has been designed to introduce a variety of aspects of international business. Globalisation and growing international trade amongst many different countries have brought many new challenges and opportunities for many new economies and established economies. This subject intends to bring these new ways of doing business and new questions in the minds of international business leaders and bring a lot of discussion and some probable answers to these questions. The main objective of this subject is to prepare students, learners and managers how to deal with forces affecting international businesses and how to expand successfully in many international markets. Learning ObjectivesThis course will allow you to comprehensively understand:<ul><li>International Business General Concepts</li><li>The importance of International Business</li><li>Globalisation of Commerce</li><li>International Economics and Trade Theory
 Comparative Advantage of Nations – Factor Availability vs. Production Input</li><li>Comparative Advantage versus Absolute Advantage</li><li>Strategies for Entering and Developing International Markets</li><li>Specialized Entry Modes: Investment - Joint Venture</li><li>Foreign direct investment (FDI)</li><li>Foreign Exchange Markets and International Monetary System</li><li>Exchange Rates Policies</li><li>Purchasing Power Parity (PPP)</li></ul>

International Business for Managers - Lecture 1 - International Economics and Trade Theory

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Sentinel | 9 is a provider of business strategy, business law, marketing strategy and finance training, all available in GO1 Premium.