Understanding Brand & Reputation Module

Understanding Brand & Reputation Module

A comprehensive review on brand perception and generating a positive public perception using the CORR model.

Updated Sep 28, 2017

Brand and reputation are vitally important to the success of an organisation. This course explores the way in which brands are perceived and the benefits of generating a positive public perception. We will examine the CORR model, which links experiences, feelings, and behaviours, and we will look at the impact of staff attitudes on the reputation of an organisation.

In addition to a high quality video, this Module features expanded learning content blocks and a short quiz to check your understanding.