The Marketing Plan

The Marketing Plan

Pearls of Wisdom
Updated Jun 12, 2019

Course Overview

Describes the fundamentals of a marketing plan, and explains why it is an essential component of selling a product. Demonstrates the financial value of a marketing plan, in terms of how it can help to set aside appropriate funds for promotion and advertising, and estimating early sales based on market research.

Learning Outcomes

  • Know the basics of any marketing plan, and how they may differ depending on the organisation
  • Be able to incorporate market research and information into the plan, and know how to evaluate the overall risk involved