Welcome to the first video in the "Selling at a Distance" series. If products and services simply sold themselves, organizations wouldn’t need salespeople at all! Even with today’s technology, the salesperson remains a critical driver of revenue. In this series, salespeople will learn how to master the new skills required to sell at a distance. This video lesson covers how distance selling has evolved. It also outlines steps to follow in the new sales cycle and the salesperson's role in that cycle.