Marketing Environment Basics

Marketing Environment Basics

Updated Feb 04, 2020

Welcome to the “Marketing Environment Basics” video lesson designed to teach the learner about the marketing environment, which includes five external factors—political and regulatory, economic, competitive, technological, and sociocultural. This lesson is the fourth of five in the “Intro to Marketing” video course, which covers the basic principles of marketing. This lesson explains how each of the five external factors directly influence the marketing environment.