Welcome to “Internal Crisis Communication,” a video lesson meant to describe how to inform internal employees about a crisis. This lesson covers the importance of creating a culture of transparency for an organization to ensure everyone, especially frontline employees, feels comfortable coming forward about any issues they encounter. Then, when a crisis does occur, leaders must also respond appropriately, promptly, and consistently. This will not only allay employee fears but also keep everyone on the same page. From this lesson, viewers will learn how to prepare for and respond effectively during a crisis situation.