Welcome to “External Crisis Communication,” a video lesson meant to explain how to prepare for and respond to the public during a crisis situation. If you don’t anticipate and prepare for crises, you will be scrambling when one occurs. From creating selecting and training spokespeople to creating holding statements, this video lesson will explain how you can ensure your crisis communication plan works effectively. This will help prevent public relations nightmares with your external shareholders. That way, you’ll be able to handle crises quickly, confidently, and purposefully to ensure no further damage is done.