Customer relationship: creating commitment

Customer relationship: creating commitment

Practical exercise in rephrasing the customer's need.

Cegos Training
Updated Feb 13, 2019

By the end of this module you will be able to secure customer agreement to your solutions by capturing the customer's attention supporting your proposals with well-structured arguments and guiding the decision-making process.

This course will cover:

  • Using the customer's needs to support your argument.
  • Focusing on customer benefits to deliver satisfaction.
  • Using service-oriented language.
  • Securing customer loyalty even in a deadlock.

Target Audience

Anyone who works in direct contact with customers.


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