Course Overview
Explains the importance of customer feedback in improving customer satisfaction overall and lists the various ways an organisation can go about this. Makes the distinction between feedback and complaints, and describes how a separate procedure can be put in place for dealing with complaints.
Learning Outcomes
Explains the importance of customer feedback in improving customer satisfaction overall and lists the various ways an organisation can go about this. Makes the distinction between feedback and complaints, and describes how a separate procedure can be put in place for dealing with complaints.
Learning Outcomes
- Ability to list several ways of obtaining customer feedback, and how best to store and manage the information
- Appreciate the value of setting up a complaints procedure
