Building rapport with customers can be challenging, but is essential to creating successful sales relationships. Being able to quickly understand someone's personality type can make calling on them much easier, but how do you determine what makes them tick? In this course, we'll discuss using the DISC personality tool. This tool allows you to quickly establish a person's personality type and how to best interact with them. Having this knowledge will make you a better seller, a stronger leader, and a more empathetic colleague.