Course Overview
Gives an overview of the internet’s constantly evolving role in marketing, and provides examples of ways organisations use it. Explains the value of using the internet not only for generating sales but also storing information, targeting customers more directly, and increasing the chances of repeated custom.
Learning Outcomes
- Identify the value of using the internet to help market a product
- List the various ways this can be achieved, and how the Internet has been increasingly used by organisations of varying sizes
