Change. Why are so many people afraid of it? And, how can we help people be more open to it? Joel Barker's best-selling title, The New Business of Paradigms, has been shortened and reformatted in high definition for today's audiences. This timeless message explains how our paradigms (the rules we live by) can limit our ability to innovate and create, a critical element to competing and surviving in today's market. In example after example, Joel demonstrates how thinking differently is necessary for us to grow as organizations and individuals.