Setting a Price

Setting a Price

Pearls of Wisdom
Updated Jun 12, 2019

Course Overview

Explains how the price of a product is usually determined in relation to competitors, the size and status of the organisation, and so on. Makes the case for considering the customer’s perspective when setting a price, and how the perceived value may differ from a product’s actual value.

Learning Outcomes

  • Describe the general factors that determine how an organisation sets a price for their product
  • Appreciate how these approaches might vary over time in order to adapt with the organisation’s financial situation