Welcome to "Prospecting by Phone: Cold Call Guidelines," the seventh video lesson of nine in the "Selling at a Distance" sub-series, "Prospecting by Phone." Some people think that cold calling can be intimidating, exhausting, or out of date. In this series, you will learn different strategic guidelines and tips for becoming effective at prospecting by phone. When it comes to prospecting by phone, it’s all about making a great first call! This video walks you through the steps to make that happen.