The best way to ensure a successful online sales call or demo is to prepare beforehand. You can’t just wing it and see what happens. In fact, not preparing can cause you to lose an opportunity since the potential customer may end up frustrated, confused, and believe his or her time has been wasted. Preparation matters, and the more prepared you are, the better you will be able to talk about and promote your product and tailor your presentation to meet the customer’s needs. It will allow you to adjust your presentation on the fly and expertly handle the unexpected question or objection.