Navigating the Blue Ocean - Blue Ocean Strategy
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Navigating the Blue Ocean - Blue Ocean Strategy

Via Up
Updated Jun 21, 2019

Hop aboard the ViaUp explorer. We've christened her 'Opportunity'. She's fully equipped to help you navigate and explore Blue Ocean Strategy.

We've mapped a course to ensure you reach your destination. By the time we get there, you'll understand what Blue Ocean Strategy is, how it differs from a Red Ocean approach, and how to navigate it to discover exciting new business opportunities.

This course has been developed in collaboration with the Blue Ocean Academy™, based on Blue Ocean Strategy © Chan Kim & Renée Mauborgne.

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