Welcome to the “Marketing Communications” video course designed to introduce the viewer to the world of marketing communications. This course, comprising six video lessons, covers a wide range of topics within the field to provide a more thorough understanding of each aspect of marketing communications campaigns. This course includes the topics of goals and objectives in marketing communications, budgeting, integrated marketing communications, promoting your product, resonating with your audience, and tracking campaigns. Ultimately, upon finishing this course, the learner will have a new understanding of the field of marketing communications. This program is valid for 1 PDC for the SHRM-CP or SHRM-SCP and 1 hour of recertification credit through the HR Certification Institute. Please be sure to note the program ID number in your online recertification file. For more information about certification or recertification, please visit the SHRM website at www.shrm.org and the HRCI website at www.hrci.org. SHRM Activity ID: #19-TDKEW and HRCI Activity ID: #385323
