Generation Z: 01. Who Are They?

Generation Z: 01. Who Are They?

Updated Apr 29, 2020

It's the most diverse and inclusive generation yet. At around 23 million-strong, they currently constitute 25% of the population. And within the next five years, they will be the fastest-growing group in both workplace and marketplace. To remain competitive on both fronts, we should know about these Zers and what makes them tick. Enter this series.