We will learn how complaints are the greatest source of learning. We will learn the actions and behaviors that could frustrate a customer. We will learn techniques to handle a perceived difficult customer. The best way to handle a difficult customer is to put the word "difficult" in perspective. A customer perceived as difficult may be more in the eyes of the customer service representative or company than the customer. Customers react to stress and disappointment in a variety of ways. They need someone with who they can vent - someone who will provide a quick resolution. Businesses who understand how to handle difficult customers can reap huge rewards.