Course Overview
Details where customer expectations come from and how they can change over time. Describes the relationship between meeting expectations and earning customer loyalty and improving the organisation’s reputation.
Learning Outcomes
Details where customer expectations come from and how they can change over time. Describes the relationship between meeting expectations and earning customer loyalty and improving the organisation’s reputation.
Learning Outcomes
- Be able to explain where customer expectations come from, and how they can be managed
- Know what happens when expectations are not met, and why it is important to observe them and their changes
