Crises can send a business into disaster in a short time. This program helps business leaders plan and rehearse strategies for possible crisis scenarios. By considering the advice from this program, executives can proactively prepare their organizations to manage potential disasters.
Ross Campbell, RCA Crisis Management teaches viewers the reasons for and how to identify threats and manage serious risk. Ross explains the importance of identifying threats in advance, considering worst case scenarios and choosing a top team to take control in a crisis. He stresses the importance of scenario planning – preparing and rehearsing, and on havnig a focus communication and message strategy.
Key Learning Points
• Identify threats in advance
• Consider worst case scenarios
• Top team to take control
• Communicate so employees are allies
• Have message strategy & vision for success
• Prepare & rehearse
• Plan for business continuity
• Ensure spokesperson is effective
• Key reminders
o Dedicated team
o Top-level manager
o Control the message
o Effective spokesperson
o Scenario training
Executives and Managers
This program is one of the Insights and Strategies Series, featuring psychologist Eve Ash interviewing a range of experts and business leaders who share their experiences and practical strategies for achieving best practice.