Individual excitement and optimism are an essential component to any company’s success. When individuals are excited about their company and see hope for the future, their dedication, commitment, and desire to work hard all increase. Of course as more and more people are dedicated and committed to their company’s success, that company strengthens its ability to do and achieve great things. This course will help you create an organization branding statement. One that describes the organization’s purpose and vision. This branding statement should distinctively describe why the organization exists and what it wants to achieve in the future. It should be exciting and inspirational. It should cause anyone who works for the company to be excited about the future and to know they can contribute to something great. By completing this course, you will be able to create a concise branding statement to connect others to the organization’s vision. This course has been approved for 1 hour of PDU credit from PMI (Project Management Institute).