This module forms part of the course Applied Project & Research Methods in Business
This is an overview of the entire subject, spanning 5 lectures/modules. Each module will relate to varying components of the whole subject overview.
This subject has been designed to provide an understanding of the principles that underpin good business research. It looks at the research process from problem definition through to project conception and finally, publication of the research outcomes. Students will be introduced to a range of research processes that will inform their choice of research problem, research methodology, research methods and data analysis. The subject will also introduce them to the ethical and pragmatic concerns that impact on the research process.