Applied Business Strategy for Managers - Lecture 4 - Building your Firm's Business Strategy

Applied Business Strategy for Managers - Lecture 4 - Building your Firm's Business Strategy

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Updated Oct 24, 2019

Course Overview

This is an overview of the entire subject, spanning 5 lectures/modules. Each module will relate to varying components of the whole subject overview.

This unit focuses on strategy and the study of strategic management theory in managing a company for the achievement of long term company objectives, competitive advantage and business profitability. This unit is designed to introduce you to
the processes of strategic analysis, strategy development, implementation and evaluation and to introduce you to the
foundations of strategic thinking and game theory. This course will develop your understanding of the importance of
developing sustainable competitive advantage in an increasingly dynamic, global and interconnected world. This unit aims
to develop your mastery of strategic thinking through understanding how to manage organisations for long-term success
by creating the value proposition, building competitive advantage and delivering outstanding results for all stakeholders.
This unit is essential for future business executives and business leaders, as it helps to realise the crucial importance of
setting a vision, mission and goals of the organisation, aligning these with strategic objectives and tactics necessary
strategies to attain benefit of all stakeholders.

Learning Objectives

This course will allow you to comprehensively understand:

  • Building your Firm's Business Strategy
  • Key Actions
  • The 5 Generic Competitive Strategies
  • Low-cost Provider Strategies
  • Broad Differentiation Strategies
  • Focused Strategies
  • Best-Cost Provider Strategies
  • Developing Competitive Strategies
  • Offensive & Defensive Strategies
  • Blue and Red Ocean Strategy
  • Horizontal and Vertical Strategies
  • Outsourcing Strategies
  • Strategic Alliances & Partnerships
    valuating Business-unit Competitive Strength Using Portfolio Analysis
  • Building the Corporate Level Strategy & Crafting New Strategic Moves