As technologies advance and AI becomes more refined, analysis has become integral to many industries. Movie studios conduct market analysis to ascertain the most in-demand and profitable films. Social media creators rely on detailed analytics to determine which content draws the highest engagement. And many professional athletes hire analysts to gain an extra 0.01% advantage over their competitors that might make the difference between a world record and an also-ran.
Without these valuable insights, we are left in the dark, guessing how to improve our performance. Digital learning content should be no different. To make informed, forward-thinking decisions, detailed insights are essential. As a learning content provider, you want to know what content your learners are engaging with, what they’re avoiding, how and when they’re engaging with content, and what they will need in the future. With this data, you can offer more relevant and tailored content to your learners. Unfortunately, these insights aren’t always available.
With this in mind, we’ll look at how analytics can improve your learning content and how Go1 Connect can help learning content creators access the insights they need.
As mentioned, sophisticated analytics are now the norm in many industries. These insights help us improve output and plan for the future. Yet, many L&D teams are left in the dark, unable to make informed decisions.
Through extensive conversations with our partners and Customer Success Managers, we know that the following is an all too common scenario. You release a new piece of learning content, hand it over to your customers, and…that’s that. You have no idea what’s working and what isn't. What content are your learners engaging with? Are they using it at all? It makes it nearly impossible to accurately assess how to improve the content and user experience, let alone discern what areas to invest in for future content planning.
As Training Industry explains in a recent article exploring the benefits of learning analytics, “By leveraging learning data and analytics, organisations can better understand if their programs drive desired business outcomes...learning analytics provide the opportunity and insights necessary to better meet learner expectations. Leveraging learning data properly will reveal their learners’ preferences, including which modalities and design features they value. This data can also be used to uncover poor training programs and segments by evaluating whether the learning has been understood or even consumed by the learner.”
Put simply, pouring so much time, effort, and resources into creating something and then not having any insight into how learners are consuming it is a significant pain point for many learning content providers.
Understandably, most L&D teams want to know how to optimise their content to make it more effective. So far, so good. Unfortunately, good intentions only get you so far. A disconnect arises when organisations either don’t have access to the appropriate data or don’t have the necessary analysis skills within their teams.
According to Emerald Works’ Back to the Future Report, 98% of L&D teams say that data analytics is a high priority, but just 18% currently have this capability in-house, down from 30% in 2018. Here, the disconnect between aspiration and reality is stark — L&D teams see how impactful learning data can be but can’t implement this data effectively.
Similarly, 26% of L&D teams say they lack the analytical skills to use learning data effectively. This figure is trending in the wrong direction, up from 18% in 2019. Accordingly, L&D is lagging behind many other industries. While most L&D teams know how powerful learning insights can be, few teams have the necessary skills and tools to access — let alone utilise — these insights.
Most alarmingly, only 10% of L&D teams use performance data to measure the impact of learning programs. In comparison, this number skyrockets to 68% among high-impact L&D teams (defined as the top 10% of surveyed organisations). Likewise, only 6% of high-impact teams lack the analytical skills to use learning data effectively.
These statistics tell a story: there is a clear correlation between accessing learning insights and improved performance as an L&D team. Effective use of analytics can drastically improve the performance of your L&D content, taking you from an average team to a high-impact team faster than you can say ‘content insights’.
L&D professionals are problem solvers at heart, so it was only a matter of time until these issues were addressed, allowing learning content creators to access insights in a timely and digestible manner.
As a leader in online learning, Go1 has access to invaluable content consumption insights. That’s why we’re so excited to launch Go1 Connect, the most efficient way for learning creators to deliver their content to customers. It’s a solution designed specifically for content creators which provides access to engagement data for all customers.
Go1 Connect offers insights to customers to help them assess performance and establish benchmarks for their content. Most importantly, you’ll have access to a wealth of sophisticated, easy-to-understand insights, such as:
By making all aspects of content distribution and management simple, Go1 Connect empowers learning providers to focus on what they do best: creating impactful content for customers and users.