Improve the performance of your sales team with eLearning

John Sherman

Continued education and training for personnel are important in the success of a business, and that has never been more important than today since technology is growing at such accelerated rates. Here are a few ways in which eLearning can help you improve the performance of your sales team.


How To Improve Your Sales Staff Performance With eLearning

According to the Education Resources Information Center, “For companies to stay competitive, they must continually bring new products and services to the marketplace. One strategy organizations can use to support this requirement is to provide their sales force with training that enables revenue generation”. As you’ll discover, eLearning is the perfect solution for delivering training to improve your sales staff performance.

eLearning: The Basics

The most basic definition of eLearning is “electronic learning”.  However, it’s about more than just attending a school or college online, taking a few courses, and getting a certificate. Today, with all of their new technological advances companies can use eLearning to help their staff learn how to improve their sales skills.

Some of the benefits of eLearning vs. traditional learning include:

  • Tailored to specific needs.
    With eLearning, a company can actually tailor the curriculum to its needs. For example, if the company wants to focus on marketing for one group of employees and sales etiquette for another, it can be done.
  • Flexible.
    Unlike traditional schools where students may need to wait a semester or longer for a particular class to become available, there are now software programs available to create particular classes and curriculum.
  • Ability to track progress.
    Instead of waiting for the “report card” to come out, you will be able to track the progress of the employees enrolled in the eLearning courses. Managers can also monitor the success, strengths, and weaknesses of each student to better address their needs.
  • Smaller bits of information.
    Instead of trying to cram a week’s worth of instructions and lessons into a three-hour training video, companies can break down the information into bite-sized classes or programs that will likely be better absorbed than longer classes.

3 Ways eLearning Creates Better Sales Staff Performance

1. Product Training In An Instant.

2. Accessibility. 

3. Healthy Competition.

5 Types Of Microlearning That Help Improve Your Sales Staff Performance 

According to the eLearning Industry, “In essence, micro-eLearning offers students and employees the opportunity to more easily absorb and retain the information that is being offered, by making lessons and course activities more manageable and ‘digestible’”.

Here are a few types of microlearning that can help improve your sales staff performance.

1. Online games. 

These would be games designed by the company that are in some way educational for the employee. They can be lesson-driven so that each level in the game passed is another level in lesson achievement.

2. Slideshows.

The human brain tends to retain visuals more than the written word which is why slideshows are so successful. These provide valuable information in a short amount of time.

3. Videos.

Again, instead of reading materials and perhaps zoning away from the information, people tend to find videos more entertaining. Instructional and informational short videos can be developed with an engaging tone that will capture the attention and help ensure the information is retained.

4. Interactive Simulations.

Hands-on learning is essential for some people. It also reinforces the information and lessons they are learning. For example: A sales team could be shown how to work a transaction from beginning to end, then the simulation would have the employees do the same transaction on their own.

5. Podcasts And Blog Posts.

These are other types of microlearning tools where the employees can watch and read at their own convenience.

The importance of eLearning is growing among businesses and corporations as they discover not only the benefits of the flexibility of eLearning, but also the invaluable ways employees can learn and grow their skills. Staying up to date with the products and/or services of the company, the newest technology and newest trends will help your sales staff performance in a big way.


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