What It Means to Be Customer Orientated

Course Overview

Explains what being customer-orientated actually entails, and how it can permeate through a business’ every move. Lists the various kinds of business approaches, and explains how the customer factors into each. Argues for the benefit of considering the customer at all times.

Learning Outcomes

• Be able to explain what is meant by a customerorientated approach, and how it may vary from business to business
• Appreciate how a focus on customers can manifest in different business approaches