What Is Key Account Management?

What Is Key Account Management?

Updated Apr 27, 2021

Key account management is a phrase used widely in the business world, but what exactly does it mean?

The Skillshub "What Is Key Account Management" course explores what is involved in a KAM role, to create long term business relationships.

Once the course is completed, you will understand that KAM is simply not just about selling, its more about how you engage with those key customers who have a strategic role in the growth of our own organisation.

The Skillshub Rapid Recall Microlearning Series is made up of a Video, Action Planning, Cheat Sheet, Coaching Blueprint and Session Notes to allow you to take action back in the workplace. The session also requires you to pass a quick-fire quiz with a maximum of three multiple choice questions.