Pearls Of Wisdom
Updated Jun 12, 2019

Course Overview

Argues that understanding all the processes that encompass a product’s development and delivery is a key part of successful marketing. Suggests how these processes can be managed in the face of the various pressures faced by organisations.

Learning Outcomes

  • Understand the role management has in using processes to monitor the overall marketing strategy
  • Know what pressures organisations face during marketing processes, and how they can be effectively managed