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A Useful Guide To Handling The Press And Media
The BCF Group
Updated May 21, 2025
What you'll learn
- Understand how the press and media operate
- Identify newsworthy stories for media coverage
- Develop effective media outreach strategies
- Engage with media as a specialist commentator
Course Description
Would you like to increase the general awareness of your organisation? Are you launching a new product or service? Moving to a new location? Targeting a new market? Would you like to be used by the press and media as a commentator or “tame spokesperson” in your specialist area?
Whether you want publicity for your organisation, company or yourself, this guide will take you behind the scenes in the “press-and-the-media” and better understand how to get your “good news” into the press and media.
Benefits of using this Useful Guide
After completing this Useful Guide, you will; Have gained an understanding of how the press and media work, and the stories that will interest them and more.
Handling the Press: What it is
Would you like to increase the general awareness of your organisation? Are you launching a new product or service? Moving to a new location? Targeting a new market? Would you like to be used by the press and media as a commentator or “tame spokesperson” in your specialist area?
